Module 4 | Hybrid Fulfilment & Global Warehousing

Simon de Raadt

This course has been designed to give you a complete, end-to-end understanding of how modern e-commerce supply chains operate from China — spanning procurement, cross-border logistics, China and hybrid fulfilment strategies. While each module explores a different pillar of the supply chain, together they provide a holistic view of how consumer products move from factory floors in China to customers around the world.

You will learn how to build a strong, scalable procurement strategy; how cross-border logistics connect Chinese sellers with global consumers; how China’s unique fulfilment and demand-driven supply chains work; and how hybrid fulfilment models combine the strengths of China-based operations with local warehousing to optimise cost, speed, and customer experience. Whether you’re a logistics professional, freight forwarder, eCommerce operator, or part of a wider supply chain team, this course helps you stay relevant, credible, and commercially sharp in a rapidly evolving digital marketplace.

By the end of this course, you’ll be able to:
Module 4: Hybrid Fulfilment & Global Warehousing

• Define the hybrid fulfilment model and the hybrid supply chain behind it.
• Differentiate between B2C (direct from China) and B2B2C (bulk to local warehouse) fulfilment models.
• Identify the advantages, challenges, and cost considerations of hybrid fulfilment.
• Determine how to optimise your fulfilment mix using data — comparing China-based fulfilment with US/EU local fulfilment.
• Name the major fulfilment hubs in global e-commerce markets.