MASTERCLASS
Circular Logistics and Platform Strategy Masterclass
09.00AM - 05.00PM | 16 Sept 2024 | Hong Kong
Rich Bulger
CEO & Author of Going Circular
Going Circular: The Evolution of Reverse Logistics as a Competitive Weapon,” a seminal book by our CEO, Rich Bulger.
Dr. Peter C. Evans
Chief Strategy Officer
McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management.
Key Takeaways & Instructors
The course workshop covers strategic frameworks and implementation expertise required to drive circular economy initiatives from the top. It discusses leadership topics like talent requirements, organizational shifts, revamping product design, and incentivizing new circular business models. The principal learning objectives for the course include the following concepts:
- Understand the fundamentals of reverse logistics and circular platforms
- Provide clear insights into how a reverse logistics program be traditional business models and operations
- Frameworks for identifying and prioritizing recommerce opportunities
- Strategies for overcoming organizational barriers and leading circular transformation
- Exposure to real-world case studies demonstrating circular best practices
- A tailored action plan with next steps for their specific organization and context
- Connections with peers facing similar challenges to drive collaboration
Workshop Overview
Registration and Light Breakfast
Reverse Logistics Strategy & Execution
Understanding Purchasing and Returns
Financial Management of Reverse Logistics
The Rise of Circular Economy Platforms
Mastering Circular Platforms
Implementation Workshop
Networking Reception
Participants profile
Decision Makers
Senior leaders across functions who have the decision-making authority, resources and cross-functional leadership required to fundamentally transition their companies towards the circular economy.
Sustainability, Products and Strategy Heads of Units
Heads of units like supply chain, sustainability, products and strategy need to collaborate on developing and executing the comprehensive action plans for reverse logistics capabilities and platform participation that the workshop provides.
Innovation and Digital Transformation Executives
Additionally, the focus on leveraging the rise of circular marketplaces will be highly relevant for executives overseeing innovation, digital transformation and new business models.
The Course Program
Module 1: The Circular Imperative
- Drivers of the circular economy transition (consumer, regulatory, resource constraints)
- Linear risks across supply chain, operations, products
- The world-wide rise of circular marketplaces
- Intersection of circular logistics and platform strategy
Module 2: Mastering Reverse Logistics
- Fundamentals of reverse supply chain management
- Mapping existing reverse logistics processes and pain points
- Technologies enabling efficient product returns and recovery (IoT, RFID, etc.)
- Building reverse logistics network design and capabilities
- Closed-loop supply chain integration and system requirements
- Overcoming challenges in incentives, metrics and organizational barriers
Module 3: Thriving in Circular Marketplaces
- Landscape of emerging circularity platforms and digital marketplaces
- Platform business models and value creation strategies
- Supply/demand matching and transaction fulfillment requirements
- Data standards, system integrations and technology enablers
- Managing quality control and certification of recovered assets
- Pricing strategies, revenue models and profit equation for circular markets
Module 4 Executing the Transformation
- Building a circular logistics and marketplace playbook
- Adopting circular business models (product-as-a-service, performance-based etc.)
- Rethinking metrics, incentives and organizational structures
- Acquiring the right talent and building circular capabilities
- Change management approaches for circular culture shift
- Future trends: customers, regulators and competitors
Certificate of Completion
All participants who successfully complete the Circular Logistics & Platform Strategy Masterclass. In order to obtain the certificate, participants must complete the full course.
Key Details
Event Type
Masterclass
Date
16th September 2024
Time
09:00 AM – 05:00 PM
Location
W Hotel
Online Book
Free Gift for All Attendees
- Size and Role of Reverse Logistics in the Circular Economy
- The Four Desired Outcomes of Reverse Logistics
- Three Fundamentals of Reverse Logistics
- Understanding Purchase and Return Behavior
- Financial Management of Reverse Logistics
- The Secrets of the Secondary Market
- Future Trends and Conclusions
- Official Textbook of the American Public University Systems
Peter C Evans, PHD
Chief Strategy Officer – McFadyen Digital
Peter C. Evans is Managing Partner, Platform Strategy Institute and the Chief Strategy Officer at McFadyen Digital, a leading in marketplace advisory and software development services. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.
He is globally recognized as on expert on platform strategy. He has held senior strategy at large global enterprises (former partner at KPMG, a senior director, global strategy and analytics at GE). He also has extensive experience advising startup companies. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. He is the co-chair of the MIT Platform Strategy Summit and serves as an advisor to the NTWRK Summit in Barcelona and Marketplace Risk.
He is an instructor at Caltech Executive Education focused where he teaches enterprise transformation and platform business models. Peter received his BA from Hampshire College and his master’s degree and PhD degree from MI.T. He lives in Denver, Colorado with his wife and two children.
Academic and Professional Affiliations
Rich Bulger
Experienced CEO & Author of Going Circular
Rich Bulger, Infopreneur, led a pioneering sustainability company focused on eco-friendly product transfer strategies. His journey began in the U.S. Army, instilling in him a disciplined leadership style. At Verizon, his seventeen-year tenure saw him ascend through various roles, including directorial positions covering operations, marketing, and reverse logistics.
Rich’s impact at Verizon was profound, notably spearheading the company’s inaugural store trade-in program in 2009, generating $1.6 billion annually from used handset sales. His expertise was further refined at Cisco, managing global reverse logistics operations, consistently earning the prestigious Gartner Top Supply Chain award.
Beyond corporate achievements, Rich actively contributed to the Reverse Logistics Association as an advisory board member and earned a master’s degree in Reverse Logistics Management.
Rich’s career epitomizes a commitment to sustainability and logistics excellence. At RecirQ, he grew revenue from $27M to $116M in 5 years. Outside of work, Rich cherishes family life with his wife, Naomi, and their two children, Riley and Bryce, whom he proudly acknowledges as smarter and better looking.
Academic and Professional Affiliations
